Public Relations and           Crisis Communications MCA believes a proactive public relations program designed to manage issues and anticipate problems is the best way to avoid the need for crisis communications. We have built many such programs. But when the unexpected happens, MCA also has the crisis communications skills necessary to meet the challenge.	Government Relations Winning in the legislature, state or federal, takes knowledge, organization and money. It's as much a game of what you know as who you know. MCA has the legislative contacts and the knowledge to build your organization an effective government relations operation from scratch, supplement an existing program or, tackle a special project.
Early Warning Systems Before you can effectively lobby issues you have to be aware of them and their potential impact on your organization and its operations. MCA combines today's technology with proven legislative and regulatory savvy to provide a succinct, timely analysis of emerging issues tailored to your needs and those of your constituents.	Grass-roots Lobbying Lawmakers from Annapolis to the Nation's Capitol are most moved by the arguments of those that elect them - their constituents. Organizing these voices and votes to make them effective advocates is a craft MCA has perfected through years of practice. We design programs that educate and motivate an organization's people from top to bottom, making each an integral part of a finely tuned message designed to spell success.
Coalition Building Mobilizing allies with shared interests can make the difference between legislative success and failure. MCA works closely with its clients to identify, create and coordinate formal and informal issue-based coalitions to fully exploit this powerful political tool.	Events Planning Whether it's a Legislative Day designed to boost participation in lobbying efforts or a registration program to recruit grass-roots activists, MCA has the depth of experience to make it happen.
Issues Management A thorough understanding of the issues, players and process enables MCA to anticipate, plan and execute programs that prevent unfettered events from dictating outcomes.	Communications Developing the message and the best medium to deliver it - testimony, white paper, brochure, op-ed piece or tri-colored button - are arrows in every public affairs practitioners quiver. We have them too. The difference between them and us is our seasoned veterans consistently pick the right arrow for a bull's-eye.